EXIT, a two-time winner of the Best Major European Festival Award, was presented at Expo 2020 Dubai with its exclusive VR project. Visitors to the Serbian Pavilion have the opportunity to experience the EXIT Festival from otherwise inaccessible locations — right next to David Guetta on the Main Stage or with Solomun and Paul Kalkbrenner at the Dance Arena! This impressive audio-visual project consists of famous festival locations filmed with an 8k 360 VR camera last July when EXIT went down in history as the first major festival to take place since the beginning of the pandemic. The festival in Novi Sad is one of only a few world-famous festivals presented at the Expo in the United Arab Emirates.
Visitors to the Expo and the Serbian Pavilion in Dubai can use EXIT VR to walk the Varadin Bridge on the Danube, crossed by thousands of people every year on their way to the Fortress and the festival. Next is the main gate and crossroads leading to numerous festival stages and zones. David Guetta awaits at the Main Stage, but this time they can be next to him, in a place where no one has been! At the nearby, world-renowned mts Dance Arena, guests have the opportunity to stand next to the legendary Paul Kalkbrenner and Solomun. At the same time, they can enjoy the view of the temple of electronic music and memorable mornings from the VIP zone.
EXIT VR is located in the Serbian Pavilion, designed as a kind of time capsule, connecting the rich heritage of Vinča with a digital, modern Serbia. The pavilion is fully digitized and can be visited virtually. Innovative VR technology introduces visitors to 7,000 years of Vinča culture and Serbian greats such as Nikola Tesla, Mihajlo Pupin, and Milutin Milanković. In addition to VR, millions of visitors from all over the world will be able to explore the greatest treasures of our national museums, technological innovations, and tourism offer.
As part of Serbia’s presentation at the Expo, EXIT Festival, along with the National Platform “Serbia Creates” (“Srbija Stvara”), organized a concert on 14th January. The star of the show was Satori, a Dutchman with Serbian roots. Satori, collaborating with the most prominent traditional music performers in Serbia and the Balkans, including Amira Medunjanin, Milica Majstorović, Peia, and Esma Redžepova (post mortem), presented his latest project — “Wonders of Vinča Culture.“
This year’s Expo Dubai features 192 countries from around the world, and it is expected to attract about 25 million visitors. The Expo was established in 1851 in an effort to gather all the ideas, technological and industrial achievements, and cultural goods of the world under one roof. These events have shaped the world over the past 170 years featuring innovations such as AC, telephone, computer, sound film, color photography, and many others.