EXIT Foundation, joining forces with NIS Company and the City of Novi Sad, has renewed the building “Mala stražara” at Petrovaradin Fortress, used by the Astronomical Society of Novi Sad as Observatory. The Observatory, i.e. the original building “Mala stražara” (Small Guardhouse), was erected in the first half of XVIII century, located in the vicinity of the Communication Gate, near the Hornwork, representing an important structure of cultural heritage, whose renewal would contribute to the offer of the entire Fortress complex, as well as the tourist offer of the City of Novi Sad.
The reconstruction of “Mala stražara” was completed on the last day of June 2018, conducted under direct supervision of the Provincial Institute for the Protection of Cultural Monuments, and the comprehensive conservation-restauration works were executed based on their project. Mission of EXIT Foundation is to, along with promotion of the Fortress as one of the most attractive festival and tourist locations in the world, improve and preserve this fortification structure as the most significant historical, cultural and tourist complex, through implementation of the long-term project.
Since 2013, EXIT Foundation in cooperation with NIS Company has been conducting the “Youth Heroes” campaign, aiming to promote positive examples to the youth of Serbia. In 2015 was established National Award of Recognition “Youth Heroes” which is ceremonially awarded to the best achievers in the fields of education and science, entrepreneurship and creative industries, social activism, culture and art.
EXIT’s drive in this matter was to pull out Serbian young heroes from anonymity, present them to the public and promote in order to become an inspiration, pride and role models for entire generations. Those are all young people who create in silence and achieve great successes, win medals on international science competitions, improve their local communities, design artistic masterpieces, devise creative ventures and start successful companies, but remain relatively invisible.
Project vision is that these young heroes become role models and ambassadors of their generations and all of us. The result of this multi annual project “Youth Heroes” and its active promotion of positive role models to the youth is to stimulate coming generations to take active part in the society that values knowledge, creativity and work.
Nomination for Novi Sad 2021
EXIT Foundation team led the candidacy of Novi Sad for European Capital of Culture in 2021 to victory. The expert team of European Commission comprising ten independent experts decided on 13 October 2016 in Brussels, that Novi Sad would be the European Capital of Culture in 2021, apart from Timisoara.
With the slogan “For New Bridges “Novi Sad had won victory over Herceg Novi in the final round, thus becoming Capital of Culture in the selection of cities that come from the countries – candidates for membership in the European Union. Novi Sad is a certified part of European cultural heritage, a city where different cultural identities interweave, where the culture of peace is being achieved, and where conditions for accomplishment of various cultural expressions are being developed constantly.
Nomination for OPENS
EXIT Foundation initiated and led the candidacy of Novi Sad for European Youth Capital in 2018 and brought the City to the final round, whereas the youth organisations of Novi Sad continued with the started process and led the candidacy in 2019, achieving the victory for Novi Sad.
City of Novi Sad candidacy for European Youth Capital in 2019 was a sort of invitation to the youth to actively participate in own development and construction of their independence, and that was the reason for the candidacy motto “Novi Sad – OPENS its doors”.
Dedicated activism and continual work brought City of Novi Sad the title European Youth Capital 2019, after four years, covering over 500 activities, actions, campaigns and projects.
This title is granted to a European city for a period of one year, during which the selected city is offered to present its cultural, social, political and business life as well as the youth development programmes through multipurpose events. Novi Sad was granted the title in the second attempt, and it was selected for the final round a year earlier.
Aces for children
At the Aces for Children match held in May 2016 at the Partizan Stadium in Belgrade, organized by the EXIT Foundation and NURDOR, with the support of FC Partizan, TV Prva and numerous other organizations and individuals, the biggest football names, coaches Radomir Antić and Bora Milutinović, together with Stanković, Mijatović, Žigić, Jovanović, Kežman, King, Delibašić, Ilić and many other aces, delivered a lesson primarily in humanity, playing together for the same purpose – raising funds for the construction of a Niš clinical ward for children with cancer. That Serbia did not forget to unite when it was most needed was shown by the broadcast of the “Match of Life” on TV Prva, which was the most watched TV program in Serbia that evening. Over 14.5 million dinars were raised at this match, while the Foundation’s fundraising activities for the construction of a paediatric haemato-oncology ward in Niš continue today.
The next humanitarian football match was played in Užice in April 2017 under the slogan “Aces of Western Serbia for Children”. The teams consisted of numerous prominent football players, led by coaches Milovan Rajevac and Radovan Ćurčić, and the funds raised were intended for the Užice Center for artificial and in vitro fertilisation.
Silent Balkans Majority
In response to the growing national tensions in the region, on the initiative of the EXIT team, an informal group of prominent artists and public figures from Serbia, Croatia and Bosnia and Herzegovina has drawn up an open letter to the public.
The signatories to the text on behalf of the Silent Balkan Majority were directors Oliver Frljić and Kokan Mladenović, actors Zoran Cvijanović, Sergej Trifunović, Nenad Okanovicć musicians Ida Prester (Lollobrigida), Dino Caran (LetuŠtuke), Nemanja KojiĆ (Hornsman Coyote), one of the founders of the Resistance and Visiting Lecturer at Harvard University, Srdjan Popović, EXIT founder Dušan Kovačević, Director of Novi Sad Student Cultural Centre, Zdravko Vulin, playwright and founder of Mixer, Ivan Lalić, journalist and writer Branko Rosić, and numerous others, urging the public in the letter to openly oppose extreme nationalist rhetoric that has taken over the region, with increasing frequency of fascist and ultra-right slogans.
Creative Climate Leadership
EXIT Foundation, in partnership with organizations across Europe, actively promotes the importance of environmental awareness in the Western Balkans region, and with the network of Europe’s most prominent theatrical institutions, has launched a Creative Climate Leadership programme for artists and cultural professionals to explore the cultural dimensions of climate changes and take creative and flexible action of significance for the future of our planet.
Creative Climate Leadership brings together eight European partners representing a wide geographical reach, a specialty in a variety of art forms, different approaches to building capacity for influencing environment through the entire creative sector of Europe.
Regional Youth Tourism Fair, YOUTH FAIR, brings together the most attractive youth destinations in the Balkans (as well as festivals, clubs, centres for extreme sports and many other undiscovered attractions in the region), tourist organizations and tourist agencies involved in the promotion of youth tourism, as well as NGOs involved in the regional integration of youth in the Western Balkans.
The aim of the fair is to position the Balkans as one of the most attractive destinations for young people in the world through a joint regional initiative. Youth tourism, which globally receives more than € 100 billion a year, represents a great potential for all the countries in the Western Balkans region, and such mutual promotion and association can maximize the impact for each country individually.
Mix the City – The Balkans
In 2016, the British Council and EXIT Festival invited British musician Ghostpoet and 12 local performers from across the Balkans to create a unique music experience that tells the unexpected story of our region, encourages conversation among people and fosters friendly relations between them. This initiative also invited the audience to engage in the interactive platform.
By mixing recorded audio samples performed by 12 artists who physically may have never met, each user could use their creativity to bring together and connect eight selected Balkan cities. The result of every interaction with the Mix the City platform was a unique video clip that combined a user-generated audio mix with artist videos and authentic landscapes shot across the Balkans.
EXIT AID – a program for assistance to those who were hit by unprecedented floods, marked the social work of the EXIT Foundation in 2014 by organizing a large number of actions in cooperation with music stars, the B92 Fund, the Blic Foundation, VODAVODA and EXIT volunteers.
The most significant action of the EXIT AID program was the organization of BE HUMAN event in Budva during the Sea Dance Festival. During the two-night exclusive party, featuring the festival’s main stars, Jamiroquai and DJ Example, and donor dinners, over 140,000 euros in aid for the needy were raised in association with the Municipality of Budva.
(Re)brand Serbia – National branding of Serbia
So far, three major RE: BRAND SERBIA national branding conferences have been organised, bringing together top international and domestic experts on the topic of national branding, with the aim of raising public awareness, media and decision makers about the importance of national (re) branding of Serbia.
In the last 16 years, EXIT has, as a rare Serbian brand, contributed to changing of Serbia’s bad image and sending a positive image to the world. Bearing in mind that since 2000, tens of thousands of articles and reports have been published by leading foreign media positively reporting on the festival and Serbia, and that over one million foreign guests have visited EXIT, the decision of the EXIT Foundation sounds logical – to engage from 2013 systematically and for a long period of time in national branding and promotion of Serbia.
Guys, who’s driving home?
The Traffic Safety Agency, HEINEKEN Serbia and the EXIT Foundation have teamed up to increase the security of visitors to the EXIT Festival. The partnership strategy, which has been ongoing since 2014, is to raise awareness of the safety of young people in the first place and the importance of responsible consumption through socially responsible action that moves the boundaries in the area of social responsibility – “Guys, who’s driving home?”.
This initiative consists of several dimensions: from safe and free transportation through taxi vouchers, to various educational activities. Thousands of visitors from Belgrade and Novi Sad have had the opportunity to come and return home safely and free of charge using organized taxi transportation.
Serbian Creative Industries Conference
The Conference of Creative Industries of Serbia (CCIS) organized by EXIT Foundation and Mixer was held on 28 February and 1 March 2014 at the Mixer House in Belgrade. The key question of CCIS was how to reach developed creative industries from resourcefulness, the local name for creativity, as a chance for new employment, development of culture and economy of Serbia. The goal of the CCIS was to establish the foundations for further development of Serbia’s creative industries through the exchange of knowledge and experience from the country and abroad, science and practice.
The conference brought together some of the leading players in the creative industries such as: EXIT, Mixer, Serbian Film Association, Publicis Group Serbia, Eipix Entertainment, Nishville Jazz Festival, Creative Economy Group, Belgrade Fashion Week, RTV B92, Belgrade Dance Festival, etc. Over 500 representatives of the professional public, academics, journalists, students and interested citizens, attended the conference during the two days.
In December 2016, a Humanitarian Sports Bazaar was organized at the Mixer in Belgrade, organised by the EXIT Foundation and the Mixer. It was a unique opportunity for people to socialise with athletes from their favourite clubs, writers, actors, musicians, presenters and other celebrities. Visitors were able to buy personally sports equipment, props, books and T-shirts from their favourite shows, and over 1.6 million dinars were raised during the Sports Bazaar for building the Niš hospital wing for children with cancer.
Ads for life
Following the successful charity match “Aces for Children”, which raised € 120,000 for the construction of a hospital wing for children with cancer in Niš, NURDOR, Halo oglasi and EXIT Foundation launched a unique charity campaign “Ads for Life” with the aim to finalise this capital project.
The idea is to sell and buy used and new things on a separate page of Halo oglasi www.oglasizazivot.rs and that all the proceeds go towards the construction of a new wing of the Children’s Oncology Hospital in Niš. The importance of the action was also recognised by celebrities – Dr Nele Karajlić, Nikola Kojo, Mirjana Karanović, Jovana Brakočević, Slobodan Šarenac, Slavko Beleslin, Nataša Miljković, Marčelo, Disciplina Kičme, Bad Copy, SARS, Dubioza Kolektiv, Brkovi and many others, were selling personal belongings that were of sentimental value to them.